Show Notes for Podcast Episode #1: Welcome to the EDU Academy

Episode Title: Building a Six-Figure College Consulting Business with Dr. Jessica Ruzicka

Episode Summary:
In this inaugural episode of The EDU Academy, we explore actionable strategies for building a successful college consulting business. Hosted by Amanda and featuring special guest Dr. Jessica Ruzicka, a seasoned expert with a six-figure consulting practice, this episode delves into how to transform your passion for education into a thriving enterprise.

Key Takeaways:

1. Dr. Jessica Ruzicka’s Journey:

• Dr. Ruzicka shares her career path, from working in higher education and financial aid to becoming a Director of College Counseling and eventually building her private practice.
• Her unique perspective spans K–12, higher ed, and private consulting, providing invaluable insights for aspiring consultants.

2. Essential Steps for New College Consultants:

• Understand the admissions process from both student and parent perspectives.
• Identify a niche and develop expertise to stand out in a competitive market.
• Build relationships with school counselors, who often welcome the additional support for families needing high-touch guidance.

3. Challenges in Starting a Consulting Business:

• Navigating the complex and ever-evolving college admissions landscape.
• Balancing the need for ongoing education with the demands of running a business.
• Shifting from education to mastering sales, marketing, and business operations.

4. Strategies for Growth and Scaling:

• Establish a strong foundation with clear quarterly goals to avoid burnout.
• Leverage technology to streamline operations and maximize time spent with students.
• Focus on building a brand and raising awareness in the local community.

5. Recommended Tools & Resources:

• CounselMore: A comprehensive platform for college searches, application tracking, and time management.
• Social media scheduling tools for consistent and effective marketing.
• Networking and mentorship within the educational consulting community.

Quote of the Episode:

"This field is vast and ever-changing, so having a community, a mentor, or resources to rely on is key to building a successful consulting business." – Dr. Jessica Ruzicka

Connect with Us:

• Website: EDU Services Academy
  • Explore blogs, podcasts, and resources to grow your consulting business.
• Email Jessica: Jessica@EDUservicesacademy.com

Subscribe to The EDU Academy podcast to stay informed and inspired as we continue to bring you insights from industry leaders and actionable strategies to scale your consulting practice.

Thank you for tuning in!